Mission Statement

Here at Soosaphone's Cactus Supreme, we believe that life is about cherishing the moment, living for the now and leaving your problems behind. Cactus supreme is about enjoying fun times with loved ones and enjoying what you have when you have it. Not everyone has the luxury of this. Right now, in the Philippines thousands of people were left homeless after an enormous tropical storm. For every pack of Soosaphone's Cactus Supreme bought, we will ship a 24 pack of water to help with the relief efforts in the Philippines. Help them rebuild so that they can start living again. This is "a statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 39). "a company’s mission should not be stated as making more sales or profits" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 41), "instead, the mission should focus on customers and the customer experience the company seeks to create." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 41)

EOC Week 9: Three Great Mission Statements

One of the mission statements I liked was Kazuki's. I feel like his play on words really speaks to the nature of his product and what his product tries to accomplish.
Joshua Poole's mission statement really explains the care that is given to make his product and gives the image that by buying those cookies you are caring for the world.
Lastly I like Amber's mission statement because it really makes you feel like by buying her product, your voice will be heard and you can stop the suffering of others around the world.

Week 8 EOC : Creative Content

For my creative content i plan on making a radio spot for my beer. The goal of my commercial is to entertain and capture the attention of my demographic as well as inform them about why they should choose my product. I plan on using humor to lure people in so that they want to buy the product or at least try it out.

My logo will be my head with arms holding two bottles of beer. I will have thorns sticking out of my head and I will be sitting on a cactus. The name of my product "Soozaphone's Cactus Supreme Ale" will be in brightly colored Mexican styled print across the top of the image. On the back of the bottle next to our brief explanation of our beer, it's taste and why it's superior to other beers, there will be our mission statement saying that for every pack of beer sold, we donate a pack of water to the victims of the typhoon in the Philippines.

The radio spot will focus on a man who is having hard times. He sits down and drinks the beer and instantly feels better, having been "saved" by the beer. Our slogan for these commercials will be "Soozaphone's Cactus Supreme Ale : saving the world in more ways than one". The idea is to be entertaining with our radio spots but still keep in mind that we are being charitable. Not only are we helping a shy man drink up the courage to go talk to the girl he likes and saving him from loneliness, we are also helping people around the world with their infinitely bigger problems.

Week 7 EOC: Pitch

Think of an amazing beverage with a unique taste, full of color and flavorful hoppiness. That's Soosaphone's Cactus Supreme. The manliest, raddest drink imaginable. Take your taste buds on an adventure they'll never forget. Using our own secret recipe, we have created this shockingly stunning masterpiece of a beer. Using hops infused with cactus juice to give it that extra kick you need to have a good time, we plan to enhance your night. Cactus Supreme is for the adventurous, for those that seek thrills, grab life by the horns and smoke it. Cactus Supreme is superior to any other alcoholic beverage in that it was designed to make your night magical and care free, giving you a time of a life, as well as a time to remember. All proceeds go to the Help The Philippines Foundation, helping reconstruct the lives the the typhoon victims.

Week 6 EOC: 3 x Me

The first object that I think defines me is my computer. Without this I would not be able to connect to the internet and my means of getting information and staying connected with friends and family would be very limited. Almost everything I do in a day has something to do with a computer. Even right now, I have to type this and upload it to the internet.

The second object that defines me is my bass, or more specifically, my American Fender Jazz Bass. I got my first bass when I was 14 and have been playing ever since. Even though at the moment I don't play as much as I used to  (it usually depends on how much free time I have), I still couldn't live without it. When I moved from France I had to leave my old bass behind and the year that I spent without another one was painful.

The final thing that I think defines me is alcohol. I've had some very fond and not so fond situations in my life all in part thanks to this magically unhealthy beverage, but all in all it makes thing interesting. And there's nothing better than coming home after a long day, taking off your pants and opening up an ice cold beer.

Week 4 EOC: There's an App for That

Although I’m sure the app I would invent has already been invented in some fashion, I feel that it would solve a few problems for a lot of people. The app is called Phonedar, which will allow you to locate your phone wherever it is, by accessing this app either through another phone or through an internet site.

Everyone loses their phone and everyone resorts to the same few ways of finding them. You check the last place you remember it being, sure. But we know one of the most reliable ways to find our phones is to just use another phone to call it. If you are anywhere near a computer, you can use the apps website to call your phone for you so you can hear and locate your phone.

But imagine you’re at school, work. Do you put your phone on vibrate? Or how about when you’re in church? You probably just silence your phone. If you lose your phone then, how are you going to call it and locate it? With the use of the web site or the Phonedar app on another smartphone, you are able to remotely turn off the silence mode on your phone and activate your ringtone.

With the Phonedar you may also use GPS to remotely track your phones physical location to further help you find it. Maybe you left it at a friends’ house, or the grocery store.

Of course, to prevent the misuse of an app that could compromise a persons’ safety (GPS finder) the app would need you to create an account and would be password protected so that only you and people you choose and trust could access any of the features of Phonedar.

Week 3 EOC: Making Money for Good

For Halloween 2012, the producers of Minecraft and Microsoft teamed up to provide us with special Halloween skins for the game Minecraft on Microsoft's Xbox. The skin pact of 55 skins sold for $2 and all of the proceeds were split four ways and donated to four different charitable foundations.

http://drippler.com/microsoft/xbox_360#!528222

http://www.escapistmagazine.com/news/view/120325-Minecraft-XBLA-Gets-Spooky-Skins-For-Charity

http://www.joystiq.com/2012/10/25/minecraft-xbla-gets-a-pack-full-of-skins-for-halloween/