Promotion

We want to create a very positive experience for our customers. A great, unique tasting beer accompanied by a great time. With this we hope to create loyal customers that will share our product with the people they love. We want to spread by word of mouth. We want to associate our brand with happiness. "Today, customers come to know a brand through a wide range of contacts and touch points. These include advertising, but also personal experience with the brand, word of mouth, company Web pages, and many others." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 236). What is important is our positioning. Our product will be in the handcrafted brews, right in the center. This is to create the idea that our product is the epitome of high quality. "Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 52). Once business picks up we will "increase its products’ availability and promotion in existing markets and expand business via acquisitions" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 43).