Thursday, December 12, 2013

Mission Statement

Here at Soosaphone's Cactus Supreme, we believe that life is about cherishing the moment, living for the now and leaving your problems behind. Cactus supreme is about enjoying fun times with loved ones and enjoying what you have when you have it. Not everyone has the luxury of this. Right now, in the Philippines thousands of people were left homeless after an enormous tropical storm. For every pack of Soosaphone's Cactus Supreme bought, we will ship a 24 pack of water to help with the relief efforts in the Philippines. Help them rebuild so that they can start living again. This is "a statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 39). "a company’s mission should not be stated as making more sales or profits" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 41), "instead, the mission should focus on customers and the customer experience the company seeks to create." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 41)

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