Product

Our product is Soosaphone's Cactus Supreme. "However, finding the best brand name is a difficult task. It begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. page 230. It is a finely hand-crafted, cactus infused alcoholic beverage full of hoppy goodness.We are different, we make the consumer feel fulfilled, we invite the curious to learn more about us and we put so much care into our porduct that the consumer acan see it though the taste. "strength along four consumer perception dimensions: differentiation (what makes the brand stand out), relevance (how consumers feel it meets their needs), knowledge (how much consumers know about the brand), and esteem (how highly consumers regard and respect the brand)." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 55)