Price

The price of our product will be a little higher than our competition only because we want to create the idea that, we put care into this product, the high price is for quality. A 6pack of BudLight is $5. A 6pack of Soosaphone's Cactus Supreme is $9. Almost double the price of our biggest competitor, yet still reasonable. "Perceived value: To some customers, “value” might mean paying more to get more. For example, are GE’s Profile Harmony washers and dryers worth the higher price? To the target segment of style-conscious, affluent buyers, the answer is “yes.”" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 14)."Companies today face a fierce and fast-changing pricing environment." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 14). With that said, we will make it a goal to stay ahead of the varying changes in price.