Implementation Evaluation Control

"For effective implementation and control, the marketing plan should define how progress toward objectives will be measured." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page MP2). Our progress will be measured by not only our growth, but maintaining a steady revenue after we hit growth. Once we experience growth and some stability in sales, we will discuss further ways to be present in the community in order to be seen by a bigger audience, further increasing the power of our word of mouth marketing plan. "The process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 58).