Target Market

"The first part describes the target market; the planned value proposition; and the sales, market share, and profit goals for the first few years." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 250). Our target market is males ages 21-35. Our reason behind this is simple. Men drink beer. We want to introduce our product to the younger male audience because they are not set in their ways. They want to try new things, they don't exactly know what they like and it's our job to give them something amazing. Something that they can look back at and say, "you know what? that was a damn good beer!". "The art and science of choosing target markets and building profitable relationships with them." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 9)