Week 10 EOC: Benefits vs. Features

The benefits of Soosaphone's Cactus Supreme are simple. You get a masterfully hand-crafted beverage with a unique cactusy taste. Another benefit is that we promise a unique experience with every bottle of beer consumed. Life is always better with a little beer to top it off with. All of our proceeds go to the Philippines in one of two ways. Either through the, buy one get one for the water we send or the other way, which is our money going to Red Cross. "These benefits are communicated and delivered by product attributes such as quality, features, and style and design" (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, page 214).