Week 8 EOC : Creative Content

For my creative content i plan on making a radio spot for my beer. The goal of my commercial is to entertain and capture the attention of my demographic as well as inform them about why they should choose my product. I plan on using humor to lure people in so that they want to buy the product or at least try it out.

My logo will be my head with arms holding two bottles of beer. I will have thorns sticking out of my head and I will be sitting on a cactus. The name of my product "Soozaphone's Cactus Supreme Ale" will be in brightly colored Mexican styled print across the top of the image. On the back of the bottle next to our brief explanation of our beer, it's taste and why it's superior to other beers, there will be our mission statement saying that for every pack of beer sold, we donate a pack of water to the victims of the typhoon in the Philippines.

The radio spot will focus on a man who is having hard times. He sits down and drinks the beer and instantly feels better, having been "saved" by the beer. Our slogan for these commercials will be "Soozaphone's Cactus Supreme Ale : saving the world in more ways than one". The idea is to be entertaining with our radio spots but still keep in mind that we are being charitable. Not only are we helping a shy man drink up the courage to go talk to the girl he likes and saving him from loneliness, we are also helping people around the world with their infinitely bigger problems.

Week 7 EOC: Pitch

Think of an amazing beverage with a unique taste, full of color and flavorful hoppiness. That's Soosaphone's Cactus Supreme. The manliest, raddest drink imaginable. Take your taste buds on an adventure they'll never forget. Using our own secret recipe, we have created this shockingly stunning masterpiece of a beer. Using hops infused with cactus juice to give it that extra kick you need to have a good time, we plan to enhance your night. Cactus Supreme is for the adventurous, for those that seek thrills, grab life by the horns and smoke it. Cactus Supreme is superior to any other alcoholic beverage in that it was designed to make your night magical and care free, giving you a time of a life, as well as a time to remember. All proceeds go to the Help The Philippines Foundation, helping reconstruct the lives the the typhoon victims.

Week 6 EOC: 3 x Me

The first object that I think defines me is my computer. Without this I would not be able to connect to the internet and my means of getting information and staying connected with friends and family would be very limited. Almost everything I do in a day has something to do with a computer. Even right now, I have to type this and upload it to the internet.

The second object that defines me is my bass, or more specifically, my American Fender Jazz Bass. I got my first bass when I was 14 and have been playing ever since. Even though at the moment I don't play as much as I used to  (it usually depends on how much free time I have), I still couldn't live without it. When I moved from France I had to leave my old bass behind and the year that I spent without another one was painful.

The final thing that I think defines me is alcohol. I've had some very fond and not so fond situations in my life all in part thanks to this magically unhealthy beverage, but all in all it makes thing interesting. And there's nothing better than coming home after a long day, taking off your pants and opening up an ice cold beer.