For my creative content i plan on making a radio spot for my beer. The goal of my commercial is to entertain and capture the attention of my demographic as well as inform them about why they should choose my product. I plan on using humor to lure people in so that they want to buy the product or at least try it out.
My logo will be my head with arms holding two bottles of beer. I will have thorns sticking out of my head and I will be sitting on a cactus. The name of my product "Soozaphone's Cactus Supreme Ale" will be in brightly colored Mexican styled print across the top of the image. On the back of the bottle next to our brief explanation of our beer, it's taste and why it's superior to other beers, there will be our mission statement saying that for every pack of beer sold, we donate a pack of water to the victims of the typhoon in the Philippines.
The radio spot will focus on a man who is having hard times. He sits down and drinks the beer and instantly feels better, having been "saved" by the beer. Our slogan for these commercials will be "Soozaphone's Cactus Supreme Ale : saving the world in more ways than one". The idea is to be entertaining with our radio spots but still keep in mind that we are being charitable. Not only are we helping a shy man drink up the courage to go talk to the girl he likes and saving him from loneliness, we are also helping people around the world with their infinitely bigger problems.
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