Week 3 EOC: My Demographics

The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation..the last of the Boomer Is and most of the Boomer II s. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood. Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc.
Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.
Gen Y kids often raised in dual income or single parent families have been more involved in family purchases...everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.



This definition of my generation brings up a lot of good points that kind of characterize people that are my age (in general). We are more technologically savvy than ours parents and have been exposed to this technology as it develops. School systems recognized the importance technology had in the work place and started teaching us how to use computers. I learned how to use word, powerpoint and excel in middle school.

I also find it interesting that the definition states that millennials are immune to traditional marketing and sales pitches from being exposed our entire lives. I do have fond memories of certain commercials that would play while i was watching cartoons after school. It always seemed like there was more commercial play than cartons themselves.

My mother was in and out of relationships during my childhood but she did find a few suitors that stuck around for several years. Although i guess i was almost always in a dual income family.